Photo-graft: A critical analysis of image manipulation

Sandra Gavard
Graduate Program in Communications
McGill University
Montreal, Quebec
June, 1999

 

A thesis submitted to the
Faculty of Graduate Studies and Research
in partial fulfillment of the requirements of
the degree of Masters of Arts

© 1999 Sandra Gavard

Abstract

For 150 years, chemical photography had a privileged status as a truthful means of representation. The emerging technology of digital imaging is challenging this unique position. This paper proposes to examine the status of the photographic image in the digital age, as well as the debate surrounding the new technology and its implications. Chapter one begins with a brief technical history of the medium and establishes the construction behind the myth of photographic truth. Chapter two debunks the myth of photographic image's objectivity. Chapter three describes the specifities of digital imaging technology and discusses the potential problems and consequences of the invasion of digitally enhanced images in the media, as well as possible solutions. Finally, the fourth chapter considers the use of digital imaging in women's magazines and examines what such a use says about our society's values. By considering the issue of photo-manipulation, one can understand that manipulation expresses the human will to create a world of simulation.

Sommaire

Pendant plus de 150 ans, la photographie a été perçue comme un système de représentation objectif. L'apparition de nouvelles technologies de traitement de l'image remet en cause cette vision. Ce mémoire propose d'examiner le status de l'image argentique a l'ère digitale ainsi que les conséquences de ces nouvelles technologies. Le premier chapitre commence avec un bref historique de la photographie, puis énonce les conditions qui ont construit le mythe de l'objectivité de la photographie. Le second chapitre déconstruit ce mythe. Le troisième chapitre décrit les spécifités de l'image digitale et propose une réflexion sur les problèmes soulevés par l'irruption des images virtuelles, fabriquées a l'aide d'ordinateurs, dans les médias. Finalement, le quatrième chapitre examine l'utilisation du digital dans les magazines féminins et tente de déterminer ce qu'une telle utilisation nous apprend sur les valeurs de notre société. L'étude de la photomanipulation permet de comprendre que toute manipulation exprime la volonté de créer un monde simulé.

Acknowledgement

Many people supported me during the completion of this thesis with criticism, helpful assistance and references. This thesis would have never been possible without them. I would like to first thank Berkeley Kaite for her guidance and encouragement. She was a wonderful supervisor whose assistance and motivation were greatly appreciated.

My "friend-and-roommate" Skeye for her inspirational and moral support, her editorial help, and for being who she is.

My sisters Johanna Gavard and Karen Gavard. My friends Fred Louvet, Zvonimir Vidovic, Eric Nayman, Gilles Portenseigne, Katerina Smalkova, Mirko Vidovic, Natasha Yakovleva, Antonin Herbeck, and especially Yanick Maufrand for printing my numerous drafts and helping me to scan the illustrations of this thesis.

Thanks also to the GPC — especially to Lise Ouimet for her administrative help and efficiency and to Charles Levin for introducing me to the theories of Jean Baudrillard — and to the staff of the McLennan and Blackader-Lauterman libraries for renewing my books over and over again.

Last but certainly not least, I would like to show my gratitude to my parents Jean and Hana Gavard, who have been generous with their encouragement thoughout. This thesis is dedicated to them.

Table of contents

Abstract

Acknowledgement

Introduction

CHAPTER 1 — The myth of photographic truth

CHAPTER 2 — Dismantling the "truth" effect of the photographic image

CHAPTER 3 — Photography in the digital age

CHAPTER 4 — Culture of manipulation

Conclusion

List of illustrations

Bibliography

100dr4 © 1995-2007
Last update: January 28, 2007 0:08